MAM
Aegon Religare selects Windchimes to handle social media duties
MUMBAI: Windchimes Communications has been assigned with the social media duties by insurance brand Aegon Religare.
Windchimes will leverage Aegon Religare‘s presence in the social media space along with managing the brand‘s online reputation. It will support Aegon Religare‘s online and offline insurance offerings to an increasingly growing online audience.
Aegon Religare CMO Yateesh Srivastava said, “Social Media has become a very important tool for disseminating information. It is extremely essential for us to be accessible to our customers on the web, connect better with them and help solve their insurance related needs. Windchimes comes with the requisite social media experience and therefore was our preferred partner to drive our brand imagery online.”
Windchimes Communications head maven Nimesh Shah added, “Social media provides seamless opportunities to build interest groups for an insurance brand like Aegon Religare. Building this brand online on social networks is a great opportunity and we look forward to it. We would like to use social media to establish connect with people and generate brand recall while we get fans interact and educate themselves about the brand and its offerings.”
Insurance plans like the iTerm Plan which are offered online as well as offline will be promoted using social media platforms. There will be engaging activities for attracting customers online
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
