Ad Campaigns
Aegon Life’s new campaign takes tension away from life
MUMBAI: Aegon Life, India’s leading digital life insurance company, launches their #NoTension campaign. The intent of the campaign is to establish the need for millennials to become self-dependant when purchasing insurance, without postponing the act for yet another day. To embody the above Aegon Life has roped in Vicky Kaushal, who represents the youth of the country today.
India is home to the world’s youngest population which is pre-dominantly tech savvy and self-reliant in all aspects of life. With this campaign, Aegon Life aims to reach out to its consumer base, coming across as a new-age, digital, e-commerce life insurer for the youth.
The campaign which was created by Brand Capital’s Brand Strategy team rolls out on TV, Print, Radio and Digital uses elements of humour with an iconic ‘shrug’ and a carefree protagonist, played by Vicky Kaushal.
In the TVC, which begins with a peppy tone, Vicky remains tension-free in most of the situations in life, but hasn't really thought about how he would prepare against any uncertainties. He is then introduced to the world of Term plans wherein he opts for an easy, convenient and reliable online term plan from Aegon Life Insurance. “As an actor, I have always portrayed young, dynamic and relatable characters in my movies. Much similar to this, Aegon Life has made a mark in the insurance industry as a trusted and new age brand, with a fresh take on Insurance. The striking commercial aims to communicate the importance of buying Term life insurance at an early age, in a fun and quirky manner. This is the first time I have associated with a Life Insurance brand and I am delighted to be a part of this campaign,” said Vicky Kaushal.
On the launch of this campaign, Mr. Vineet Arora, MD & CEO, Aegon Life Insurance expressed, “Our new campaign brings to forefront that stress is a major concern in today’s time and while everything else remains uncertain, protecting your loved ones and their dreams should not be a reason to take tension. The campaign urges the new generation to not procrastinate and advises to act right away.” He further adds, “We are delighted to welcome Vicky Kaushal to the Aegon Life family. He bears a close resemblance to the brand as a young, evolving, dynamic, confident and independent individual and is the best fit for the campaign.”
Adding to this, Mr. Sam Subramaniam, CEO, Brand Capital, shares, “Aegon Life has always approached marketing insurance products to the millennial audience in a unique and differentiated way. In many ways Aegon Life is the only “Millennials First” Insurance Company in India. We at Brand Capital are delighted to be a key shareholder in Aegon Life and to also provide marketing support through our Brand Strategy team”.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
