MAM
Aegon Life Insurance pledges ‘no violence’ against doctors through #savethesaviour initiative
MUMBAI: Aegon Life Insurance has launched a unique digital campaign, #Savethesaviour, to show gratitude towards the doctors and thank them for their hard work and dedication, during these times of crisis. Doctors give more than 100 per cent of their effort to the society, leaving behind their families to help the country combat the novel Coronavirus every single day. In this heart-warming digital campaign, Aegon Life has thrown light on the horrid violence faced by the doctors in the country almost every day. Through the #Savethesaviour initiative, Aegon Life is urging people to take a pledge to protect the doctors who protect us.
Violence against doctors has been prevalent even before the pandemic and has increased many-folds in the past few months. As per the Indian Medical Association (IMA) report, in most of the cases (60 per cent -70 per cent), violence against the healthcare workers was in the form of either verbal abuse or physical assault. Almost 75 per cent of doctors have been a victim of violence while diligently carrying out their professional duties.
Aegon Life Insurance principal officer Satishwar Balakrishnan said, “Doctors are the ones we put our trust in to recuperate from any illness or medical condition. This digital campaign is a tribute to them for all the hard work and the uncountable number of hours they have given to protect the citizens of our country from the pandemic. We are extremely grateful as they stand by us as a pillar of support, and selflessly help the patients to overcome the pandemic.”
He further adds, “Doctors are our superheroes who have been on the frontline in the fight against this pandemic. However, their determination is not reciprocated with the respect they deserve. We want people to spread the message of ‘no violence’ by greeting their doctors with a smile and saying, ‘thank you’!”
The #savethesaviour initiative has been conceptualized by independent digital marketing and communications consulting firms Arm Worldwide.
Arm Worldwide co-founder and CEO Manas Gulati shares, “Doctors have been the bedrock of our society and have been working relentlessly to protect us at all times. Even during this time of the coronavirus crisis, they have gone out of their way to save lives and bring a smile on people’s faces. As a society, we have not been thankful enough.
On the other hand, there have been attacks on doctors. In today's times especially, we will not be able to survive Covid2019’s onslaught without these saviours. We believe that society at large owes them, and it should always be our concerted effort to protect them. This message is for the people of India to come together and sensitise them about violence against doctors and express our gratitude with a smile”
The campaign is live across Aegon Life’s social and digital channels.
Link to the video: https://www.youtube.com/watch?v=jYIL974QihE
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
