MAM
Aegon Life Insurance pledges ‘no violence’ against doctors through #savethesaviour initiative
MUMBAI: Aegon Life Insurance has launched a unique digital campaign, #Savethesaviour, to show gratitude towards the doctors and thank them for their hard work and dedication, during these times of crisis. Doctors give more than 100 per cent of their effort to the society, leaving behind their families to help the country combat the novel Coronavirus every single day. In this heart-warming digital campaign, Aegon Life has thrown light on the horrid violence faced by the doctors in the country almost every day. Through the #Savethesaviour initiative, Aegon Life is urging people to take a pledge to protect the doctors who protect us.
Violence against doctors has been prevalent even before the pandemic and has increased many-folds in the past few months. As per the Indian Medical Association (IMA) report, in most of the cases (60 per cent -70 per cent), violence against the healthcare workers was in the form of either verbal abuse or physical assault. Almost 75 per cent of doctors have been a victim of violence while diligently carrying out their professional duties.
Aegon Life Insurance principal officer Satishwar Balakrishnan said, “Doctors are the ones we put our trust in to recuperate from any illness or medical condition. This digital campaign is a tribute to them for all the hard work and the uncountable number of hours they have given to protect the citizens of our country from the pandemic. We are extremely grateful as they stand by us as a pillar of support, and selflessly help the patients to overcome the pandemic.”
He further adds, “Doctors are our superheroes who have been on the frontline in the fight against this pandemic. However, their determination is not reciprocated with the respect they deserve. We want people to spread the message of ‘no violence’ by greeting their doctors with a smile and saying, ‘thank you’!”
The #savethesaviour initiative has been conceptualized by independent digital marketing and communications consulting firms Arm Worldwide.
Arm Worldwide co-founder and CEO Manas Gulati shares, “Doctors have been the bedrock of our society and have been working relentlessly to protect us at all times. Even during this time of the coronavirus crisis, they have gone out of their way to save lives and bring a smile on people’s faces. As a society, we have not been thankful enough.
On the other hand, there have been attacks on doctors. In today's times especially, we will not be able to survive Covid2019’s onslaught without these saviours. We believe that society at large owes them, and it should always be our concerted effort to protect them. This message is for the people of India to come together and sensitise them about violence against doctors and express our gratitude with a smile”
The campaign is live across Aegon Life’s social and digital channels.
Link to the video: https://www.youtube.com/watch?v=jYIL974QihE
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Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
