MAM
Aegis strengthens digital footprint in Ireland
MUMBAI: Focused media and digital communications group Aegis Group has acquired Irish web design and development agency Lucidity Digital. Lucidity will become part of Aegis‘s digital creative origination network, Isobar, and will be re-branded Lucidity Isobar in Ireland.
The ten-year old agency provides a wide range of creative and production solutions for both web and mobile. The acquisition of Lucidity will allow Aegis Media clients access to a full suite of digital creative and production services and will further strengthen the Aegis Media Digital position in the Irish market.
Aegis Media Ireland CEO Liam McDonnell said: “We are delighted to be acquiring Lucidity, which will enhance the prospects of our business in the Irish market, allowing us to offer greater integration across digital media and creative. We welcome the Lucidity team into the fold and look forward to working with our new colleagues to leverage the exciting opportunities this acquisition will bring to our business in Ireland.”
Lucidity co-founder Jim Cassidy said, “We are delighted to be joining the innovative and pioneering Aegis Media network. This transaction will allow us to really scale our business in terms of both service offering and client base. We are already looking forward to working with our new colleagues to deliver outstanding digital creative and media solutions for our clients.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
