MAM
Aegis Media’s Vizeum India appoints Subhas Warrier VP – South India
MUMBAI: Vizeum India has appointed Subhas Warrier as vice president south India.
Subhas will play an important role in the agency‘s growth strategy in south India. He will be based in Chennai and will report to Vizeum managing director Indian subcontinent S Yesudas.
 |
On the appointment, S Yesudas said, “Vizeum has consolidated Chennai well and is at an interesting juncture in its journey as we look at spreading our wings in more markets in the region. We just announced our Kochi launch. Subhas brings on board all that‘s needed for our South India strategy. I‘m delighted to welcome him into the Vizeum family and wish him all the very best as I look forward to working with him.”
Commenting on the new role Subhas Warrier said, “What attracted me to Vizeum is the inspiring leadership, the determination with which the company has been built from scratch as well as the faith of clients. What I see of Vizeum from the inside simply amazes me. I would passionately take it to as many clients as possible as I feel every advertiser needs to be exposed to the Vizeum way of thinking. I look forward to partnering Yesu (S Yesudas) and the leadership team in taking Vizeum to the next level.”
Subhas held various positions during his 20 plus years media career in agencies like JWT, Ogilvy & Mather, MindShare, Eye-2-Eye Media & Dentsu. He was last leading the south India team at Initiative, based in Bangalore.
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
