MAM
Aegis Media sets up integrated media office
MUMBAI: Aegis Media India is bringing all its subsidiary companies under one roof. The first integrated media office will house Aegis Media, Carat Media, Posterscope, Vizeum, Isobar, Brandscope and Carat Fresh Integrated & Hyperspace.
The initiative, being first of its kind in India, will enable clients to get media planning & buying, OOH, full service digital facilities including creative, SEM, SEO, social media, retail, visual merchandising and activation services will come under the single umbrella office.
Aegis Media chairman India & CEO South Asia Ashish Bhasin said, “This is a landmark move for us and I predict it will be a trendsetter in the industry. Our unique country level P & L allows us to be able to offer everything to our clients, without worrying about silos but retaining the advantages of specialization. It is a competitive advantage we have. We have made this large investment, encouraged by the spectacular growth that we have seen in Aegis Media India over the last two years. It’s now time for us to take the next step towards leadership status in the industry by providing a world class product, which India has far missed. This marks the start of the next generation of Media & Communication services in India”.
The office incorporates the latest in technology. It is designed by the interior specialist Shashikala Chander.
The new Aegis Media office is strategically located on the top floor of Poonam Chambers ‘B‘ in Worli.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
