MAM
Aegis Media India launches Carat Fresh Rural
MUMBAI: Aegis Media India has launched Carat Fresh Rural, a professionally run, international rural communications agency. Carat Fresh Rural, the rural division of Carat Fresh Integrated, will provide comprehensive rural marketing and communication solutions to clients, which include rural planning, implementing outreach campaigns in rural areas, route planning, monitoring, van operations, haat and mandi contact programs, wall paintings, melas and any other marketing communication activities that may be required in small towns and villages.
Interestingly, it has already bagged assignments from clients like Mahindra & Mahindra, Godrej Consumer Products, Escorts, Godrej, GPI, SONY MAX, Pidilite, Force Motors, Bayer Crop Science, and others. Carat Fresh Rural will be starting with a team of 30 rural marketers and a network of 1500 operators, across seven offices and 20 operation bases, led by the famous rural expert, Keshav Chandorkar, who will report to Carat Fresh Integrated head, Ravi Shankar.
Before launching, they have already carried out activities in over 18000 villages across 21 states.
“Rural Marketing Communications is the holy grail that no agency has successfully cracked in India, thus far. I believe that there is a universe at least equal to the size of the entire advertising industry available to agencies to explore in the rural marketing communications field. Carat Fresh Rural will, in many ways, pioneer that. We are developing, for the first time in India, state-of-the-art rural management tools. The Carat Fresh suite of Rural Tools will have the country’s only real time Rural Planning Tool, enabled by 3G connectivity and linked to a host of data sources including the rich census data, media data and 16 other sources of data. Since implementation in rural is key, every one of the Carat Fresh Rural operators will have an App on their GPS enabled trackers that will automatically monitor and relay data without human intervention. Several Tools and Apps are being developed to revolutionize rural communications in India” said, chairman India & CEO South East Asia Ashish Bhasin.
Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across 26 states, by mid-2015. By 2015 Carat Fresh Rural expects to have covered over 100,000 villages throughout India. In the second phase of expansion, which will span from 2016 t0 2018, it is anticipated that the network will grow to 20000 people, employees to 200+ and over 200,000 villages would have been covered.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
