MAM
Aegis Media acquires China’s Trio Digital
MUMBAI: Aegis Media acquired Trio Digital Integrated, a full-service digital agency in China.
The acquisition will see Trio rebranded as Trio Isobar and become part of the Isobar China group, which already includes wwwins Isobar and OMP.
Chris Chen will continue as CEO and executive creative director of Trio Isobar, supported by general manager April Chang and deputy general manager Britney Pai.
Commenting on the acquisition, Aegis Media Asia Pacific CEO Nick Waters said, “Trio is a top class digital marketing agency with high quality creative credentials. Bringing Trio into the group adds another dimension to our market leading digital capabilities in China. This is an exciting move and we welcome Chris and his team to the company.”
Isobar Asia Pacific CEO and global chief strategy officer Jean Lin added, “Trio offers great credibility in China when it comes to integrated creative and digital innovation, not to mention the agency’s pioneering spirit and strength of talent – something Isobar is always on the lookout for around the world. The addition of Trio will make Isobar one of the largest digital marketing agency networks, with over 700 digital specialists in China, including wwwins Isobar and OMP.”
“Isobar’s reputation is strong in China, so when the opportunity arose to join the Aegis Media network, it was an obvious decision and one that will grow our business exponentially,” Trio Isobar CEO and ECD Chris Chen said, adding, “Isobar’s full-service digital focus and scope also allows us to connect with clients across Aegis Media in China and provide increased capabilities across the network.”
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
