MAM
Aegis makes four acquisitions in 2 months
MUMBAI: UK-based Aegis Group, which would be part of Dentsu Group after approvals, made four acquisitions in the past two months, three of which are in Europe and one in Japan.
Aegis took over performance and search agency Netsociety which has operations in the Netherlands and Belgium. It also took over mobile agency IQ mobile in Austria, performance marketing and search agency Hablar in Japan and experiential marketing agency Irokeesi in Finland.
Established in 2007, Netsociety has offices in Amsterdam and Brussels and is a specialist performance marketing agency whose focus is on search marketing and digital performance. It has a diverse client base including Thomas Cook, ING, ABN AMRO and KLM.
The combination of Netsociety and iProspect will form a leading performance marketing agency in the Netherlands. Netsociety’s expertise and client base strengthens Aegis Media’s market position and is expected to generate the benefits of greater scale in the Netherlands and Belgium.
IQ mobile was started in 2006 and has since then established itself as a pioneer in the region and led the way in the development of apps, mobile media portals, mobile ad-server and tracking tools as well as messaging solutions. IQ mobile now provides mobile services, technologies and creative solutions in the D-A-CH region as well as Eastern Europe.
Hablar is headquartered in the capital city of Tokyo. It is a specialist performance marketing agency with focus on search marketing and digital performance media. Established in 2003, it has forged a long partnership with Aegis Media in Japan.
Aegis Media Japan comprises in search and performance marketing iProspect, media communications specialist Carat, media ROI and communications planning consultancy Vizeum and digital communications agency Isobar. Hablar will be merged into iProspect Japan’s existing operations, strengthening its capabilities and providing additional service for its clients.
Irokeesi initiates and develops experiential concepts to support its clients’ marketing and public relations campaigns. The agency services its clients in the areas of in-store promotion, event and festival management, street team activation, sampling and business-to-business promotion. Since its establishment in 2006, it has built up a strong client including Kelloggs, Mercedes Benz, Lego, Coca-Cola, L’Oreal, Nestle and Arla Foods, some of whom are already clients of Aegis Media in Finland.
Irokeesi will significantly strengthen Posterscope Finland’s operations, bolstering Aegis Media’s product portfolio in that market by providing clients with a new service offering in the exciting and fast-growing area of experiential marketing.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
