MAM
Adwise 2002 : Why Ad-Wise 2002
Why Ad-Wise – a forum focusing on the business of TV Air Time? That’s a question that many from the industry may ask.
The answer: the television industry in India survives mainly on advertising, subscription revenue is minuscule. But competition for that advertising pie is increasing by leaps and bounds. If 10 years ago, each channel could hope to capture X of the entire cake, today it is scrambling for just X/5 of what it could hope to earlier. Reason: there has been an explosion in the number of channels and that is continuing without any cessation.
Most seminars have just hopped over TV Air Time issues, by making them part of larger fora on television. Which means the business of Television Air Time and issues around it -which have an impact on the various constituents (broadcasters, ad agencies, media dependents and independents, media concessionaires, reseachers and the monitoring agencies) – have been given a cursory look.
Indiantelevision.com believes that Ad-Wise 2002 will serve as a platform to explore some of the issues around TV Air Time from closer quarters. It’s the first ever forum focused on the TV Air Time Selling, Planning & Buying.
A cross section of professionals from TV ad sales, media planning and buying and research are coming together for the first edition of Ad-Wise 2002 to present various perspectives on TV air time and what the future will bring for it.
Ad-Wise 2002 is being held at the Mayfair Rooms, Worli, from 9:30 am onwards. Registration is from 9 am onwards. For individuals, there is an attendance fee of Rs 1,500 per head. There is a group discount of Rs 250 each, for professionals in batches of 10 (Rs 12,500 is the cover charge then).
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
