MAM
Advertising on mobiles in US shows marked increase
NEW DELHI: The mobile appears to be leading the increase in media ad spending this year, at least in the United States.
Total ad investments will jump 5.3 per cent from last year to reach $180.12 billion in 2014, according to eMarketer, which tracks such spending.
Mobile will lead this year’s rise in total U.S. media ad spending, and advertisers will spend 83 per cent more on tablets and smartphones than they did in 2013 — an increase of just over $8 billion.
By the end of this year, mobile will represent nearly 10 per cent of all media ad spending, surpassing newspapers, magazines and radio for the first time to become the third-largest individual advertising venue, only trailing TV and desktops/laptops, projects the company.
Though investments in TV advertising will rise just 3.3 per cent, advertisers will spend $2.19 billion more on the medium than they did in 2013, making it the second-leading category in terms of year-over-year dollar growth, according to eMarketer.
The surge on mobile advertising is attributed to the fact that consumers are spending more time with their devices, an average of two hours 51 minutes per day this year, compared to two hours 19 minutes the year before.
Google and Facebook lead the top American digital ad-selling companies. The category will represent 18.2 per cent of total media ad spending this year, eMarketer projects.
Google alone accounts for more than 10 per cent of all advertising spending in the U.S, and in 2016, together Google and Facebook will take a 15 per cent share of the $200 billion total media advertising market.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
