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Advertising Avenues’ Rakshit to receive AAAI Premnarayen award

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MUMBAI: The Advertising Agencies Association of India (AAAI) will be presenting the AAAI Premnarayen award for outstanding contribution to the industry to Advertising Avenues chairman Goutam Rakshit.

The award will be presented on 21 July in Mumbai. Last year, the AAAI Premnarayen award was given to Lintas India chairman and managing director Prem Mehta.
This award is the most prestigious award the AAAI confers and is akin to being inducted into its Hall of Fame. Rakshit, now joins the ranks of the chosen few who are honoured long before they retire.
Rakshit began his professional career at Cadbury and rose rapidly to head its marketing team. Incidentally, he can take credit for launching the Bournvita Quiz Contest.

After a successful stint at Cadbury, Rakshit joined Clarion Advertising before setting off to start an agency called Advertising Avenues along with Ashok Roy and Gopi Kukde.

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Advertising Avenues was one of the hottest agencies in the 80s and has to its credit the path-breaking Onida campaign.

Rakshit has been president of the AAAI and chairman of the Asian Federation of Advertising Associations (AFAA). He played a major role in bringing and helping organise the AdAsia 2003 in Jaipur. He is now chairman of the Advertising Standards Council of India (ASCI).

Incidentally, 21 July will also be the date when the AAAI kicks off its Diamond Jubilee celebrations with a seminar wherein the opening speech will be given by BBDO Worldwide CEO Andy Robertson.

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SBI General Insurance appoints Shrish Mahuli as chief business officer

Industry veteran with 24 years’ experience to drive growth and distribution

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MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.

In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.

Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.

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SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”

SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”

The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.

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