MAM
Advertisers hoping to beat ad zap tech with gambler TV show
LOS ANGELES: With ad zapping technologies and digital TV guides allowing consumers to give television commercials the heave-ho, advertisers in the US have come up with new strategies in order to fully maximise their investments. A new programme Gaming TV gives advertisers a model to embed their brands in television programming.
Advertainment is steadily growing in popularity among US marketers who look to go beyond commercials to put their brands into TV programming. The new show is the brainchild of MD Media Group. Through the show, gaming enthusiasts and gamblers will soon be able to see the top gaming sites, top casinos, casino cruises, purchase gaming related souvenirs and keep up-to-date on what’s going on in the gaming industry.
Gaming TV will be broadcast to over 60 million households throughout the US on various cable systems and broadcast outlets, as well as live satellite networks such as Dish Network and Direct TV. The show is expected to reach more than 60 million households and the company in planning international distribution in later this year. An interactive version of the show is also in development for ITV.
The show will feature online casino, online Bingo, online Poker, and online Sports Books, as well as feature some of the best casino resorts. Gaming TV plans to feature several of the top Sports Books online in a show that will be aired in August. The programme will be shot in both a studio setting and on location at some of the most popular casino resorts.
MD Media positions itself as being more than just a media company. The MD management team comes with many years of experience and expertise in the entertainment, advertising, and high tech industries.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
