MAM
Advertiser turnover from online blogs, forums in India increased by 7 times in H1 2019
MUMBAI: In a move which underlines how lucrative new traffic channels can be for advertisers, Admitad India has recently analysed online orders and sales data that its partner advertisers in India have received in the first half of 2019. As per the research, sales through the platform brought by new affiliate traffic channels such as blogs, chat-based messengers, social media groups, and Instagram/YouTube accounts in India exceeded $2.5 million during the reporting period – marking a 63 per cent increase over the corresponding data in H2 2018.
More importantly, there is a massive growth opportunity that new traffic channels represent for brands and advertisers. Online blogs, forums, and other traffic platforms affiliated with Admitad India registered a 7x increase in the advertiser turnover driven through them. With advertiser turnover from messengers also exceeding $10,000 in India in the first six months of 2019, the research also underlined the potential of chat-based messengers as an impactful affiliate marketing channel.
It also identified a growing shift amongst new-age publishers toward affiliate partnerships to amplify their revenue streams. The total number of publishers (new traffic channels) working as affiliates on the Admitad platform increased by over 24.22 per cent between H2 2018 and H1 2019. Blogs, online forums, and other channels registered a healthy growth of around 27.74 per cent in the number of publishers, while YouTube publishers working as affiliates grew by 14.63 per cent. Most remarkable was the growth of affiliates on newer channels such as chat-based messengers, which registered an exponential growth of 125 per cent during the reporting period.
With the introduction of browser extensions like Admitad Lite, this rapid growth trajectory is expected to only accelerate in the near future. Such tools help publishers overcome the entry barriers into the affiliate marketing space and make it simpler for them to seamlessly explore advertiser programs and create affiliate links to advertisers’ websites. Admitad Lite significantly speeds up and simplifies the work of publishers, who often have to deal with a large number of links and compare offers from different advertisers.
Standard tools for monetising traffic are often inconvenient for content creators due to restrictions or service rules. Admitad Lite, on the contrary, caters to this need-gap by drastically reducing the time taken by publishers to register and launch affiliate campaigns. This, in turn, increases clickthrough ratios and bolster sales for advertisers while also augmenting affiliate revenues for publishers – thus maximising the value that online traffic creates for stakeholders across the value chain.
The easy registration process facilitated by Admitad Lite connects publishers with more than 60,000 affiliate programs and 30,000 advertisers around the globe with just one click. It also does away with the need for moderation of publisher websites and enables access to offers and programs that were previously unavailable. This makes it the perfect tool for novice bloggers, micro/macro-influencers, and owners of groups and communities on social networks who are looking to enter the world of CPA marketing, as well as veteran affiliates looking to amplify their incomes.
Speaking on the insights and recent product developments, Admitad India CEO Neha Kulwal said, “In the last couple of years, microbloggers and influencers have become an integral part of the digital marketing value chain. Today’s digital-first audiences trust their opinions and recommendations more than they trust traditional advertising formats. This paradigm shift is one of the biggest reasons why we have witnessed sales numbers through new traffic channels grow at such a robust pace. With the number of bloggers looking to work with affiliate networks also registering healthy growth, we are committed to developing more innovative monetisation tools that can amplify the profitability and operational scale of our partner affiliates. The update of Admitad Extension and launch of Admitad Lite is a testament to this commitment.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
