Brands
Advent PR gets Kanodia Cement’s PR mandate
Mumbai: Advent Public Relations has bagged the communication mandate for Kanodia Cement. As a part of this partnership, the PR agency will be in charge of planning, implementing, and managing the strategic & creative solutions of the company.
As a part of the mandate, Advent PR will focus on expanding and facilitating market engagement via print, digital media and establishing media presence. This association will strategically widen the awareness of the group and penetrate Kanodia’s reach to its potential audience in both the micro and macro markets.
Kanodia Cement is one of India’s pioneers in the cement industry and building material trading, known for its hassle-free home-building solutions. It is one of the fastest-growing cement manufacturers in the Northern, Eastern and Central regions. Its key product offerings which are tailor-made to suit the Indian climatic conditions, and aim to make its customers available with all kinds of cement, have helped Kanodia cement emerge as one of the most trusted cement brands in India.
Highlighting his views on the recent collaboration, Kanodia Cement’s managing director Vishal Kanodia asserted, “Kanodia cement over the years has become a trusted brand name with its customers but with our aggressive expansion plans going forward, we were looking to work with a PR agency, who with the help of their in-depth knowledge on the industry, could use their expertise, to deliver us the package of integrated communication solutions, in-line with our brand vision and help us connect with our diverse customers across different platforms.”
“We wanted someone who could guide us on the right way to enhance the brand image of Kanodia and Advent PR met the criteria. We are confident that they will position our messages accurately,” he added,
Adding to it, Advent Public Relations director Kheman Kumar said, “We are thrilled to announce that we have been chosen as the potential PR and brand communications agency for Kanodia cement.”
Kumar also added, “We strive to deliver the best for our clients and we are confident that as their trusted communication partners we can support them in their vision and help them meet their goals. We are looking forward to starting our work on Kanodia cement to help them build and achieve the objective to upscale its business.”
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
