MAM
Adobe brings the AI thunder to Cannes with creative, campaign and customer orchestration tools
CANNES: Adobe is rewriting the playbook on customer experience with a bold tech salvo unveiled at leading advertising fest, the Cannes Lions. With a sharp focus on creativity-fuelled personalisation, Adobe’s latest updates promise to fuse generative AI, marketing tech and agentic intelligence into a potent cocktail for brands.
Touted as the next leap from customer experience management, Adobe’s new suite under the banner of customer experience orchestration (CXO) aims to help brands deliver hyper-relevant content at scale across every consumer touchpoint. It’s a creative marketer’s dream: intuitive tools for orchestrating AI agents, conjuring short-form video ads, and even gaming the LLM algorithm to boost discoverability on AI browsers and chatbots.
““Delivering one-to-one personalization at scale demands a powerful fusion of creativity, marketing and AI,” said Adobe president digital experience business Anil Chakravarthy. “We are pioneering innovations through Adobe’s AI platform that enable teams to craft the most compelling and relevant customer experiences, helping businesses drive impact and seize this enormous opportunity.”
Among the star tools:
* GenStudio for Performance Marketing slashes campaign creation time with generative AI support for video, display, email, and more.
* Firefly Services offers APIs for 3D images, avatars, and AI-powered video editing with drag-and-drop simplicity.
* LLM Optimizer is Adobe’s answer to the AI content visibility race, giving marketers an edge in GenAI search results.
Major brands—from Coca-Cola and Estée Lauder to Publicis and Prudential—are already plugged into Adobe’s AI stack, reporting sharper engagement, higher conversion, and serious time savings
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Also live is the Adobe experience platform agent orchestrator, enabling brands to build and manage intelligent AI agents—like the new data insights agent and product support agent—taking the grunt work out of analytics and user support.
As Cannes Lions toasts the creative elite, Adobe makes its case clear: in the era of AI-fuelled brand building, experience is everything—and the hotshop is betting big on orchestrating every pixel of it.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
