Deal strengthens Adobe’s push into AI-driven search and customer journeys
Expanded tie-up integrates Firefly into WPP Open for agentic workflows across creative and media.
At Cannes Lions 2025, Adobe unveils a new wave of AI-powered tools marrying creativity, marketing.
Adobe GenStudio, Firefly Services speed up content supply chain with AI-driven workflows.
Aims to supercharge content supply chains with Adobe Firefly.
