Digital
Adobe and Havas expand partnership
Mumbai: Adobe and Havas have announced an expanded partnership, transforming the agency’s end-to-end content workflows and paving the way for a smarter and more responsible content supply chain. The collaboration will enable all Havas agencies to leverage Adobe generative AI, and more efficiently deliver unparalleled personalised customer experiences.
Havas agencies will adopt Adobe GenStudio – Adobe’s breakthrough enterprise content supply chain solution that brings together best-in-class applications across Adobe Creative Cloud, Express and Experience Cloud. The integration will enable agencies to accelerate the content process from ideation to delivery, while also giving them direct access to Adobe Firefly, Adobe’s family of creative generative AI models, so they can generate content that is designed to be safe for commercial use.
Using Adobe GenStudio, Havas agencies will be able to choose which content creation techniques and practices they employ, as well as how they prefer to leverage generative AI when activating new and variant content. They will also gain access to audience-specific data insights, enabling impact-based content optimization, and Adobe GenStudio’s seamless collaboration features, which empower cross-functional teams to create, edit and deliver customer experiences in real time.
On the heels of the recent launch of Prose on Pixels, Havas’ global content at scale network, this collaboration reaffirms Havas’ commitment to driving transformative change in the content production field. It will also help Havas agencies keep up with growing demands for real-time personalized content without compromising quality or brand consistency and while reducing waste.
“In today’s rapidly evolving digital world, where the boundaries between creativity, technology and communication are constantly shifting, it is imperative to be at the forefront of innovation,” said Havas Chairman and Global CEO, Vivendi chairman Yannick Bolloréi. “This partnership will enable us to harness the latest technologies, combining the strength of Adobe’s cutting-edge software with the deep well of Havas’ brand expertise to create a ‘meaningful AI’ that not only meets but exceeds the expectations of our clients.”
“The digital world runs on Adobe products, and Havas is a strategic partner, delivering stand-out digital work for brands that are household names around the world,” said Adobe digital experience president Anil Chakravarthy. “We’re excited to see how Havas redefines content creation and innovates with our solutions to embed sustainability and generative AI with Firefly into their content supply chain.”
Digital
Authbridge finds 5.61 per cent discrepancy rate in on-demand hiring
White-collar roles show 4.33 per cent overall as employment history leads at 11.15 per cent in H1 FY26.
MUMBAI: India’s hiring scene is pulling a classic bait-and-switch, candidates promise the world on paper, but the background check reveals the plot twist nobody saw coming. Authbridge, the country’s top trust and authentication tech firm, released its Workforce Fraud Files – H1 FY26 report (covering July–December 2025) around 16–17 February 2026, crunching data from millions of verifications across identity, address, employment history, education, criminal records, and CV validation.
The headline numbers paint a sobering picture: white-collar hires clocked an overall discrepancy rate of 4.33 per cent, while the on-demand ecosystem (gig and flexible roles) fared worse at 5.61 per cent showing that the faster, looser world of app-based work comes with extra red flags.
For white-collar folks, employment verification topped the trouble list at 11.15 per cent, followed by address checks at 7.68 per cent, education at 4.49 per cent, and references at 4.17 per cent. Drug screening (1.87 per cent) and criminal records (0.50 per cent) stayed relatively tame, but still popped up enough to matter.
The gig side showed even sharper vulnerabilities, address discrepancies hit 9.70 per cent, identity (NID) issues 2.53 per cent, and criminal record mismatches 2.23 per cent particularly worrying for roles with direct customer contact or field duties.
Industry breakdowns add colour, address problems plagued Telecom (15.42 per cent), IT (12.02 per cent), Pharma (11.21 per cent), Retail (10.64 per cent), and Banking & BFSI (10.23 per cent). Employment verification headaches were biggest in Retail (16.37 per cent), Telecom (14.32 per cent), Banking & BFSI (13.00 per cent), and Pharma (12.10 per cent). Education slips stood out in Retail (9.16 per cent) and Telecom (7.80 per cent), while CV validation mismatches appeared in IT (12.80 per cent) and Banking & BFSI (2.91 per cent).
Authbridge CEO and founder Ajay Trehan didn’t mince words, “The H1 FY26 Workforce Fraud Files clearly show that hiring-related discrepancies remain a persistent and structural challenge. Despite faster and more digitised hiring workflows, we continue to see gaps in fundamental checks such as employment history, address, and education. These are not minor inconsistencies; they have direct implications for organisational risk, compliance, and trust.”
The report stresses ditching one-and-done checks, start screening pre-offer to avoid nasty surprises post-joining, and layer in periodic reviews like drug tests, court records, and lifestyle assessments for ongoing risk management. Tools like Authbridge’s Authnumber (consent-based digital credentials) and Authlead (deep-dive leadership vetting) get a nod for cutting friction and blind spots.
Bottom line? In a job market racing for speed and scale, skimping on trust verification is like building a house on sand, one solid background check away from watching the whole thing crumble.
