MAM
Admitad India comes forward to support daily wagers amid COVID-19 lockdown
MUMBAI: As the world passes through a period of turmoil, Admitad India has joined hands with Fiinovation, a global CSR consultant, to distribute essential commodities including food rations, masks, sanitizers and hygiene kits amongst migrant labourers and daily-wage earners in slum regions.
The initiative comes at a time when the coronavirus outbreak has gripped the entire globe. Its subsequent lockdowns have dealt the worst impact on the marginalised community the world over. Daily wagers have lost their employment and are running dry of essential supplies for sustenance. Admitad India and Fiinovation will distribute ration and hygiene kits to such families via Discipleship Centre, a Delhi-based NGO that works towards sustainable development of the economically downtrodden communities. It will further spread awareness around coronavirus and brief them about protective measures that are needed to be taken.
Speaking about the Initiative, Admitad India’s Neha Kulwal said, “Today, we stand in solidarity with everyone who is at the frontline of the outbreak or is vulnerable to the same. It is our responsibility to help and support them with concerted efforts against the pandemic. Together, we will make the world a better place to live in, much better than it is at present. Admitad India expresses gratitude to both Fiinovation and Discipleship Centre as they drive the relief programme on the ground and save thousands of people from the pandemic’s wide-ranging implications.”
Fiinovation CEO Soumitro Chakraborty said, “At Fiinovation, we have identified several regions that urgently require aid and have assigned teams that can best deliver them. Fiinovation would like to thank Admitad for its constant support and Discipleship Centre for driving the measures on a war footing. We are constantly taking stock of the situation and making sure that no stone is left unturned vis-a-vis implementation.”
Apart from helping out the needy in this hour of crisis, Admitad India is also ascertaining business continuity as India passes through a period of lockdown. The affiliate network has ensured that India’s digital journey and adoption don’t bear the brunt of lockdowns. At the same time, it is empowering people to make the most out of their time at home. The platform is currently enabling publishers and advertisers to tap trendy categories for customer outreach and has registered a sharp 19 per cent rise in mobile consumption during March itself. Perhaps, a good indication for both advertisers and publishers as they can use such mediums and reach out to the consumers in time of need.
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
