MAM
Admitad India bags two awards at the prestigious India Affiliate Summit & Awards 2019
MUMBAI: In a development that further underscores its leadership position in the Indian affiliate marketing industry, Admitad India has been honoured by the Internet and Mobile Association of India (IAMAI). Its innovative affiliate marketing solution Admitad Extension has earned the distinction of being the Best Affiliate Tool of the Year at India Affiliate Summit & Awards 2019. It has also bagged the award for the Best E-commerce Affiliate campaign for Bigbasket, who have associated with Admitad exclusively for affiliate marketing. Organized by IAMAI, the latest edition of the premier affiliate marketing event took place on September 26th -27th 2019, at The Leela Ambience, Gurugram.
The India Affiliate Awards has been instituted for the first time in 2019 as an annual celebration of the most innovative and effective advertisers, agencies, publishers, networks, and technology solution providers in the affiliate marketing industry. Admitad India’s win this year is a testament to the relevance and impact of its leading-edge service and product offerings. A unique, easy-to-use solution, Admitad Extension is a browser extension that eliminates the entry barriers into the affiliate marketing space and makes it simpler for new-age publishers to sign up for, explore, and deploy brand campaigns as affiliates.
The CPS campaign designed for Bigbasket’s desktop and m-site platforms is aimed at driving incremental sales, onboarding new customers and increase the lifetime value for existing users. While such campaigns are usually limited to coupons/deals, cashback, emailers and display, Admitad went one step ahead in creating a larger impact for Bigbasket. Along with recruiting numerous affiliates across categories, it also roped in hyperlocal platforms, has partnered with high profile players in the telecom and travel spaces, and brought on board several cooking bloggers/vloggers to drive new user acquisitions for Bigbasket.
Admitad India has been delivering rich dividends for its brand partners through its best-in-class affiliate marketing solutions. The Bigbasket campaign that has earned significant praise – as well as the Best E-commerce Affiliate Campaign Award – further cements Admitad’s stance as the industry leader in the affiliate marketing space.
Speaking on the win, Ms. Neha Kulwal, Country Manager India, commented, “At Admitad India, our aim is to empower new-age publishers as well as advertisers by providing them with cutting-edge affiliate marketing solutions. Admitad Extension is one such example from our array of cutting-edge products. We are honoured to have been felicitated at the India Affiliate Awards for this innovation.”
She added, “The win for Bigbasket’s CPS campaign is also a matter of utmost pride for us. The one-of-a-kind campaign was designed keeping in mind the unique needs of India’s largest online grocery store. Bigbasket’s GMV is a stellar example of the impact that affiliate marketing can make on a brand’s growth. Needless to say, the double-win has reinforced our confidence in our mission and will inspire us to keep delivering innovative and enabling services in the future.”
The latest edition of the Summit brought together over 2,700 delegates, 500 companies, and 70 exhibitors, among other key stakeholders in the business ecosystem. In line with its theme ‘Re: Imagine’, it hosted several insightful discussions, thought-provoking sessions and collaboration opportunities aimed at leading the country’s burgeoning affiliate marketing industry towards an innovative and lucrative future.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
