MAM
Admatazz bags the integrated marketing mandate for Anupam Stationery
Mumbai: Admatazz, a Mumbai-based digital agency that uses creative, technology and media has won the integrated marketing mandate for the brand Anupam Stationery. Anupam Stationery is a prominent and established name in the paper stationery industry, recognised for its evergreen craftsmanship and commitment to quality.
The brand, incorporated in 1973, holds a rich legacy over more than 5 decades, and till date has continued to be the preferred choice for those looking for reliable and innovative stationery products.
As part of the mandate, the agency will amplify the brand’s presence and drive customer engagement across various social media channels along with using new age technology like Gen AI.
Speaking on the account win, Admatazz founder and chief strategist Yash Chandiramani said, “We are honored to be entrusted to enhance the digital and social presence for Anupam Stationery. The brand has a remarkable legacy, and we are excited to bring forth innovative campaigns that capture the essence of the brand and its commitment to quality writing experiences.”
Anupam Stationery director Vinod Manilal Gala added, “In today’s time we need a partner who can help us connect to the younger audience in a language they understand and value. We found the right synergies with Admatazz as they are known to work with the millennial and Gen Z audiences. We look forward to our association with them and aim to nurture a long and fruitful relationship.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
