Brands
Adlabs Imagica and Aquamagica exceed the 1 mn visitor mark in FY 2014-15
MUMBAI: Adlabs Imagica, India’s first and only International standard Theme Park and the recently opened water nation Aquamagica celebrate the milestone record of exceeding 1 million visitor arrivals in the Fiscal Year 2014-15. The Theme Park and Water Park have entertained guests with unique and never seen before experiences in the magical land created by Adlabs Entertainment Ltd. The parks witnessed visitors from not only regions in close proximity like Maharashtra and Gujarat but also other parts of the country like Delhi NCR, Bangalore, Rajashthan, West Bengal, Punjab amongst others.
With growing popularity across the country, this summer Adlabs Entertainment Ltd. is all set to invite holiday – goers to their one-of-its-kind complete entertainment destination. Visitors can experience Imagica, Aquamagica and adding to the destination is the soon to open Novotel Imagica Khopoli that will have 287 rooms coupled with various other attractive facilities during their visit. Thedestination has been created to enable Indian families to enjoy international standard entertainment and value for money experiences without the need to travel overseas.
On the occasion, Adlabs Entertainment CEO Kapil Bagla said, “We are extremely happy on crossing the 1 million visitor mark at our parks, Imagica and Aquamagica in the last financial year. We have already kickstarted the new financial year with the first few days of April hitting new peaks in terms of the number visitors with the Imagica 2nd Birthday Celebrations. We are targeting a 400 per cent growth over last April and are confident of achieving the same after witnessing an over a 300 per cent year on year growth in March ’15.”
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
