MAM
Aditya Krishnan steps in as VP of sales at JioHotstar sports ads
MUMBAI: JioHotstar Sports Ads has brought in sales veteran Aditya Krishnan as its new vice president of sales, marking a significant boost to the platform’s monetisation play. Announcing the move on LinkedIn, Krishnan said he was delighted to begin the new chapter.
In his new role, he will shape revenue strategies across TV and digital for BCCI and ICC men’s cricket, a space where advertising battles are as fierce as those on the field. He will also lead key stakeholder relationships and work closely with a team he fondly calls “rockstars”.
Krishnan arrives with more than a decade at Disney plus Hotstar, where he rose through multiple revenue, distribution and sales leadership roles, including director and AVP for revenue. His career began in advertising sales at Star India, Viacom18 and The Walt Disney Company, where he built a reputation for driving growth, crafting brand solutions and forging partnerships that stick.
From boosting yields to bringing fresh advertiser categories to the table, Krishnan has consistently delivered standout performance. Now, with JioHotstar Sports Ads powering some of India’s biggest cricket properties, his next innings promises high stakes and even higher energy.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
