MAM
Aditya Krishnan steps in as VP of sales at JioHotstar sports ads
MUMBAI: JioHotstar Sports Ads has brought in sales veteran Aditya Krishnan as its new vice president of sales, marking a significant boost to the platform’s monetisation play. Announcing the move on LinkedIn, Krishnan said he was delighted to begin the new chapter.
In his new role, he will shape revenue strategies across TV and digital for BCCI and ICC men’s cricket, a space where advertising battles are as fierce as those on the field. He will also lead key stakeholder relationships and work closely with a team he fondly calls “rockstars”.
Krishnan arrives with more than a decade at Disney plus Hotstar, where he rose through multiple revenue, distribution and sales leadership roles, including director and AVP for revenue. His career began in advertising sales at Star India, Viacom18 and The Walt Disney Company, where he built a reputation for driving growth, crafting brand solutions and forging partnerships that stick.
From boosting yields to bringing fresh advertiser categories to the table, Krishnan has consistently delivered standout performance. Now, with JioHotstar Sports Ads powering some of India’s biggest cricket properties, his next innings promises high stakes and even higher energy.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
