Ad Campaigns
Aditya Birla Sun Life Insurance launches a heartfelt farewell campaign
Mumbai: Aditya Birla Sun Life Insurance Company Limited (“ABSLI”), the life insurance subsidiary of Aditya Birla Capital Limited (“ABCL”), announces the launch of a campaign #YouDontWantToMissTheBus a heartfelt tribute to bid adieu to the beloved BEST “Open Double Decker Bus” and immortalise its beautiful legacy in the hearts of every Mumbaikar.
The BEST Open Double Decker Bus has been an integral part of Mumbai’s identity and charm for decades. As it prepares to retire, ABSLI recognizes the importance of preserving the memories and emotions associated with this iconic mode of transport. The #YouDontWantToMissTheBus campaign is a heartfelt gesture towards celebrating the rich history of Mumbai and its vibrant culture.
This campaign empowers Aditya Birla Sun Life Insurance Company Limited (“ABSLI”) to implement an engaging campaign in honour of the retirement of the Double Decker Bus, a cherished symbol of Mumbai. #YouDontWantToMissTheBus highlights the significance of transitions in life, just as the Double Decker Bus transitions into retirement. ABSLI’s commitment to securing the future and celebrating life’s milestones resonates perfectly with this heartfelt farewell to an iconic part of Mumbai’s heritage. Through this campaign, ABSLI hopes to reinforce the importance of planning for retirement and cherishing the memories of the past, creating a seamless connection between the city’s history and the financial security offered by ABSLI’s retirement solutions.
The journey will culminate at the Gateway of India, where testimonials from the riders will be collected, and a fond farewell will be bid to the bus, making this an unforgettable experience for all.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
