Ad Campaigns
Aditya Birla Health Insurance launches #LetsFaceIt campaign
Mumbai: Aditya Birla Health Insurance Co. Ltd (“ABHICL”), the health insurance arm of Aditya Birla Capital, India’s leading, well-diversified financial services provider, has launched the innovative #LetsFaceIt campaign, aimed at revolutionising heart health awareness across the country. As World Heart Day approaches on September 29th, this campaign encourages Indians to look beyond appearances and take proactive steps toward improving their overall health.
At the heart of this initiative is ABHI’s Activ Health app, featuring state-of-the-art face scan technology. With just a quick selfie, users can instantly gain crucial insights into their heart health, turning an everyday photo into a powerful health assessment tool.
The #LetsFaceIt challenge is set to create a buzz across multiple platforms, as ABHI invites individuals from all backgrounds to share their heart health scores. To amplify this movement, ABHI has teamed up with well-known influencers who will share their scores, inspiring their followers to join the challenge and prioritize their heart well-being.
Extending beyond social media, the campaign adopts a comprehensive multi-channel strategy that includes emails, WhatsApp, and the Activ Living platform to spread heart health awareness. Additionally, ABHI has placed QR codes in multiple washroom mirrors, allowing individuals to quickly scan and assess their heart health, making it more accessible than ever.
Running from 12 September to 29 September the #LetsFaceIt campaign aspires to spark a national conversation around heart health. Combining cutting-edge technology with widespread engagement, this initiative aims to redefine how Indians view and manage their heart well-being.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
