Brands
Aditya Birla appoints Jaskaran Bir Singh as business head of Simon Carter
Former Myntra and Flipkart executive to lead brand across channels
BENGALURU: Aditya Birla Lifestyle Brands Limited has appointed Jaskaran Bir Singh as business head of Simon Carter, entrusting him with the task of scaling the menswear brand’s presence in India.
In his new role, Bir Singh will oversee the brand’s operations across all sales channels, spanning strategy, design, product development, buying and merchandising, retail operations and marketing, as Simon Carter accelerates its expansion in the country.
He joins from Myntra, where he spent nearly five years in senior roles, most recently as associate director and chief of staff. During his tenure, he also led brand management and licensing for international labels including French Connection and Kenneth Cole within the Flipkart Group ecosystem.
Bir Singh has previously held leadership roles at Flipkart and earlier worked with Aditya Birla Fashion and Retail Limited, where he managed key portfolios such as Van Heusen. His career has centred on brand building, licensing, profit-and-loss ownership and omni-channel retail growth.
The appointment reflects Aditya Birla Lifestyle Brands’ intent to bring tighter operational control and sharper brand focus as Simon Carter seeks a larger share of India’s premium menswear market.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
