Brands
Aditi Anand is general manager and head of marketing at L’Oréal Professionnel
Mumbai: Aditi Anand has been roped in as general manager and head of marketing at L’Oréal Professionnel. She announced about the same through a LinkedIn post.
Anand moved on from The Coca-Cola Company in October this year; she held the position of head- creative strategy for brand Coca-Cola India and Southwest Asia for a year.
Amongst her various roles, she has also worked as head – brand, media and digital marketing at HMD Global for over four years starting February 2017. In April 2015, she joined YU Mobiles, Micromax Informatics as head of marketing. Prior to that, in 2014, she was senior marketing manager- lifestyle and home, Flipkart Internet for over a year.
In June 2007, she joined Bharti Airtel and she was associated with the company for six years. She has served the company in various roles – senior brand manager, brand manager- DTH and mCommerce, assistant brand manager- BTL and trade marketing, and young leader- customer insights and marketing research.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
