Brands
Adidas unveils SWITCH FWD powered by Forward Motion Technology
Mumbai: adidas today reveals SWITCH FWD, as it continues its commitment to unwavering innovation in the pursuit of only the best for all runners.
Constructed using cutting-edge design processes, the shoe’s engine – the EVA compound midsole – features intricately designed voids that collapse and spring forward, converting weight into forward motion, unlocking the potential of athletes of all levels by moving them forward with every stride. The result is a smooth-running experience that’s unique to forward technology-fueled running shoes. The soft EVA compound midsole, working in unison with the TPU plate, ensures a stable and cushioned transition through the forefoot and midfoot during the forward motion process.
adidas Running global product manager Mili Seiffert said, “We’re always looking at innovative ways to redefine our design processes to bring real benefits to our community – whether they are at the top of the sport, or an everyday runner. While it sounds simple, the ambition to convert weight into forward motion is easier said than done. It’s taken years of testing with athletes of every level to get where we have today. It’s a triumph to innovation, and a testament to our ambition and drive to deliver new running shoe technology.”
Additional features of the new SWITCH FWD include a lightweight Continental outsole, which gives runners extra grip in all weather conditions. This is complemented by a lightweight engineered mesh upper, which features strategically placed windows on the forefoot and midfoot, for enhanced breathability.
The shoe launches in a primarily white and silver, violet colourway with lucid lemon detailing for women, and a primary white and wonders blue colourway for men with lucid lemon accents.
SWITCH FWD is priced at Rs 13,999/- and will be available to buy on the adidas app, online and in stores from 10 August 2023.
Follow the conversation on Instagram, TikTok and Twitter using #SWITCHFWD @adidasrunning.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
