Brands
Adidas releases new Z.N.E. sportswear collection
Mumbai: Adidas reveals its latest drop from the all-new Sportswear label, the ZERO. NEGATIVE. ENERGY. (Z.N.E.) collection.
A collection of comfy and relaxed fits built with innovative materials including AEROREADY technology and four-way stretch fabric for maximum comfort. The collection of hoodies, track pants, tees and shorts, offers a minimalist and distraction-free design, ideal for everyday occasions.
Deepika Padukone, the campaign inspires consumers from various walks of life to cut through the clutter and stay ‘In the Moment’. The campaign highlights Deepika’s effortless style as she showcases the key looks of the minimal yet versatile collection which provides distraction-free, stylish comfort. Each look keeps it simple yet stylish and allows for multiple pairings to suit the wearer, no matter the moment.
From performance to lifestyle, the new collection remixes the original design, fusing it with adidas’ AEROREADY technology and stylish yet subtle features, all whilst maintaining adidas Sportswear’s comfort first DNA. Embracing a stripped-back aesthetic that can be styled in various ways to suit individual style, the key looks from the collection include:
Z.N.E. Premium Full Zip paired with Z.N.E. Premium Pants or Z.N.E. Leggings: Boasting a casual yet coordinated look, the men’s Full Zip hoodie offers an all-round relaxed fit with added shape through its ribbed hem, cuff construction, and high rounded neckline. Maintaining similar design cues, the women’s version instead adopts a batwing aesthetic with added form through its shoulder structure helping to offset its boxy silhouette. Whilst the men’s look matches it with close-to-the-body full-length pants with a tapered cuffed ankle finish, the women’s expression pairs it with soft-to-the-touch leggings, complete with split hem detailing, reduced seaming and a smooth finish
Premium Overhead Hoodie and Shorts: Mirroring the same material construct as the Full Zip and Pants, the men’s hoodie and the short combination gives a fresh look and feel with its pink fusion colourway and clean-cut detailing. Built with a kangaroo pocket and all-round clean seaming, the pullover garment also features an extra high neckline when the hood is up, for added comfort. Similarly, the women’s Overhead Hoodie and Shorts remain understated in detail but still bold in essence owed to its all-white colour palette, resembling the men’s look with identical cutlines and stylistic features. The hoodie offers an oversized, boxy aesthetic whilst the shorts bring the pairing together with its split hem detailing and wide leg fit
Women’s Z.N.E. Tee and Z.N.E. Shorts: Offering a cropped fit, the basic short sleeve tee also boasts a striking pink fusion hue, whilst a contrasting thick ribbed hem and neckline provide added shape. Complete with a bold block colour adidas logo on the chest, the tee is paired with matching double-knit shorts, which offer a mid-rise relaxed fitting, elasticated waist and drop-back finish for all-round comfort
Men’s Z.N.E. Premium Polo and Z.N.E. Premium Shorts: Drawing on classic sporty cues, the crisp white polo provides a regular fit, complete with a fold-over collar feature and a three-button placket. Subtly elevated through contrasting black detailing, the shirt keeps it no-fuss, offering a smart casual feel when worn with the cosy fit white Z.N.E. shorts.
adidas Sportswear’s Z.N.E. collection is to be available in adidas stores across India and on the brand website www.adidas.co.in starting 27 June 2023.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
