Brands
Adidas India appoints direct-to-consumer head in Bijit Nair
MUMBAI: Adidas India Marketing Pvt Ltd has appointed Bijit Nair as senior director of direct-to-consumer (DTC), based in Gurugram. Nair joins the sportswear giant from Pepe Jeans India Ltd where he served as sales director.
A veteran with over 24 years of retail experience, Nair was previously president of retail at House of Anita Dongre Ltd, where he led the P&L responsibilities for brands AND and Global Desi. During his seven-year tenure, he doubled the business footprint and established the brands’ presence across major Indian malls.
Prior to this, he spent over a decade at Benetton Group, rising through the ranks to become senior vice president of retail operations. His experience includes successful stints at Madura Fashion & Lifestyle, Unilever’s Caterplan division, and Taj Hotels.
Nair brings expertise in retail business development, franchisee management, and e-commerce growth to his new role at Adidas India, where he will oversee the company’s direct-to-consumer operations.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
