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Adgcraft Hosts Third Edition of #adgcrafttalks on Financial Freedom
Mumbai: Adgcraft, one of India’s most trusted PR agencies, successfully hosted the third session of its #adgcrafttalks series, a platform designed to bridge the gap between industry leaders and the next generation of communicators. The latest session, titled ‘Your Money, Your Pleasure, Your Freedom’, featured MIRR Investments founder, Namrata B Durgan and AbunDanze, founder, Sanjay Durgan who shared their expertise on achieving financial well-being and long-term independence.
The session provided a comprehensive roadmap to financial planning and investing wisely. Namrata and Sanjay Durgan captivated the Adgcraft team with actionable insights, focusing on strategies to secure financial freedom. Their presentation highlighted practical steps individuals can take to manage money effectively, invest with confidence, and build a sustainable path toward a secure financial future.
Adgcraft, founder & MD, Abhinay Kumar Singh said: “It was an enlightening session with experts who bring decades of experience to the table. Through #adgcrafttalks, our team gained invaluable, practical insights into financial freedom, which deepened their understanding of real-world industry dynamics. These sessions enable each team member to learn firsthand from experts, allowing them to develop practical knowledge and skills that directly translate into their life.”
Namrata reflected on her experience, stating: “It was truly a pleasure to be part of #adgcrafttalks and share my insights with such an enthusiastic and attentive team. The session was not only about financial concepts but also about building a mindset around investing wisely and preparing for long-term financial independence. I was impressed by how actively the team engaged in discussions and activities, showing a real curiosity and commitment to understanding the principles of financial management.”
Sanjay added: “Meeting the young professionals at Adgcraft was invigorating. Their focus, enthusiasm, and depth of questions reflected their genuine interest in mastering the fundamentals of financial freedom. It was inspiring to see a group so committed to their growth, patiently absorbing every detail and unafraid to seek clarification.”
The #adgcrafttalks series reflects Adgcraft’s dedication to fostering a culture of continuous learning and development. These sessions empower employees with actionable strategies, ensuring they stay ahead in the ever-evolving communication and PR landscape. By connecting directly with thought leaders, the team gains both theoretical knowledge and practical skills applicable to their professional and personal growth.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
