Account
Adclear wins digital mandate for The News Minute
MUMBAI: Digital marketing entity AdClear has been awarded the growth mandate for independent digital news media organisation The News Minute. The mandate was bagged by the Delhi-NCR-based agency after multiple rounds of discussion on growth strategy.
AdClear will be handling performance marketing duties for the digital news platform based in Bangalore and Karnataka and help it enhance its reach and scale up audience discovery.
The News Minute CEO Vignesh Vellore said, “Good SEO is not about gaming the system, it’s a long-term strategy focusing on adhering to the rules and building a reputable news website for the users. Discoverability is an important factor and we wanted to ensure that this would be achieved without having to compromise on our content. We also did not want to become an internet factory and just produce stories for the sake of traffic. AdClear understood our needs and were able to create a path that would allow us to focus on what we do best – Good Journalism”
With over 13 million unique readers every month, The News Minute has a sharp focus on South India and a progressive approach to news, serving premium readers in all major Indian metros. The content includes news, ground reportage, news analysis, opinion, and blogs.
AdClear CEO Gurbir Singh said “The News Minute has become immensely popular over the last few years and this is borne out by the huge audience base it has accumulated. Independent and unbiased journalism has made TNM what it is today. We are truly excited to partner with a media house that has huge growth potential. AdClear will shape and execute the SEO strategy to enhance TNM’s reach in current and newer markets.”
TNM was founded by Dhanya Rajendran, Chitra Subramaniam, and Vignesh Vellore in 2014. Apart from Karnataka, it has bureaus in the states of Telangana, Andhra Pradesh, Tamil Nadu, and Kerala.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
