News network adopts ‘When It Really Matters’ as its new brand proposition
The channel claimed to be ahead of News18 Rajasthan with 44% share.
As per Barc data, News18 India has a cumulative reach of 8.7 crore
Maheshwari joined India TV group in March 2022.
64 per cent of Indian news consumers see 'fake news' as a major concern.
