Ad Campaigns
ADC 103rd Annual Awards launches with campaign by Goodby Silverstein & Partners
Mumbai: The One Club for Creativity has opened the call for entries for the ADC 103rd Annual Awards, supported by the integrated campaign created by Goodby Silverstein & Partners (GS&P).
Founded in 1920, the ADC Annual Awards is the world’s longest continuously running awards program to recognize global excellence in craft and innovation in all forms of advertising and design.
The “More Than Luck” campaign from GS&P plays into the truth around all the elements needed to win a coveted ADC Cube. The work will feature out-of-home and digital executions with a graphic style informed by the iconic shape and colors of the ADC Cubes themselves — gold, silver, and bronze — and a look inspired by both Las Vegas and corner bodega scratcher tickets.
“I know from personal experience that it takes more than a lucky shot to earn an ADC Cube,” said GS&P creative director Hanna Wittmark and a juror at last year’s ADC 102nd show. “It requires sleepless nights, obsessive devotion to the details, and countless negotiations with clients to elevate the work to a level where it could even be considered by ADC judges. ‘More Than Luck’ pays tribute to the great work that will be featured, as well as everything the artists have invested in getting it made.”
New for 2024
One notable change for the ADC 103rd Annual Awards is Best of Discipline honors will be awarded to brand-based work only. Entries for non-profit clients are no longer eligible.
This year will also mark the show’s first Best of Non-Profit award, presented for the top-scoring work from across all disciplines done for a non-profit client as voted by the entire jury. Best of Non-Profit will receive the same points as a Best of Discipline winner.
Other highlights for the ADC 103rd Annual Awards include:
· Rankings Points – All awards will receive rankings points, multiple awards for the same work within a discipline will not be de-duped.
· Storytelling Categories – Advertising discipline expanded with new categories for Storytelling in Humor and Drama genres.
· Continued partnership with creative community Working Not Working on event and content collaborations, as well as the special Freelancer of the Year award.
· ADC Members’ Choice Award, where freelance members of both The One Club and Working Not Working are invited to cast votes for their favorite entry amongst the year’s top-scoring works in all ADC Design disciplines.
Entries can be submitted now, with fees increasing after each deadline period. Regular deadline is 27 January 2024, with extended deadline of 16 February 2024, and final deadline 1 March 2024.
ADC 103rd Annual Awards juries will be announced shortly. In-person judging takes place in March 2024, with finalists announced in May. Gold, Silver and Bronze Cube winners will be announced at the ADC 103rd Annual Awards ceremony during Creative Week 2024 in New York, taking place 13 – 17 May.
Tiered pricing
A special tiered pricing structure makes it easier for smaller agencies, studios and freelancers to participate. Larger agencies and brands pay the standard entry fee; smaller shops get a discount on entries (amount varies by discipline), and freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee.
Unlike for-profit awards shows, The One Club is a non-profit organization that puts revenue generated from awards entries into programs that serve the industry under the club’s four pillars: Education, DEI, Gender Equality and Creative Development.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
