Brands
Adbuffs partners with Nitro Commerce
Mumbai: Adbuffs has announced its strategic partnership with Nitro Commerce to significantly enhance marketing return on investment (ROI) for direct-to-consumer (D2C) brands. This collaboration is set to leverage the unique strengths of both companies to deliver exceptional results.
The partnership between Adbuffs and Nitro Commerce represents a significant milestone in the digital marketing landscape, offering D2C brands innovative solutions to enhance their marketing strategies and achieve sustainable growth.
Commenting on this dynamic alliance, Adbuffs EIR Arnab Bhattacharya said, “We are thrilled to join hands with Nitro Commerce, a company’s whose passion for excellence matches ours. Through this partnership, we intend to not only make D2C brands stand out but also achieve unprecedented profitability”.
“The synergy of NitroX’s sophisticated intent algorithms and cookie-less technology with Adbuffs’ expertise in performance-based marketing is poised to deliver exceptional ROI for D2C brands,” said Nitro Commerce senior manager program development Parijat Kapoor.
Brands
Pooja Popli joins DailyObjects as lead, PR and corporate communications
Former associate account director, public relations at V360 Group takes charge
GURUGRAM: Lifestyle and tech accessories brand DailyObjects has appointed Pooja Popli as lead, PR and corporate communications, strengthening its leadership bench as it sharpens its brand narrative.
In her new role, based in Gurugram, Popli will oversee corporate communications strategy, drive reputation management and align storytelling with long term business growth. She will be responsible for building communication frameworks that project and safeguard the brand’s equity across the lifestyle and technology ecosystem.
Popli joins from V360 Group, where she most recently served as associate account director, public relations. During her three and a half year tenure, she previously held the role of senior manager, PR and client servicing. She managed mandates for brands including Anheuser-Busch InBev, Pernod Ricard India, Kia India, Rado, Omega Luxury Watches and Housing.com, among others.
Her portfolio spanned consumer, automotive, luxury and fintech sectors, and included marquee projects such as the 71st Miss World 2023 in India and campaigns around Auto Expo 2023.
Earlier, at Kindlewood Communications, she worked as senior manager and manager, leading public relations strategy, media engagement, crisis communications and new business development. Over the years, she has also held roles including associate pr manager, senior public relations consultant, public relations consultant, account associate and business development manager.
With more than a decade of experience in communications and brand building, Popli’s move signals DailyObjects’ intent to invest in sharper corporate positioning as it continues to expand its footprint in India’s competitive lifestyle market.
