MAM
ADbhoot unveils Nuvama Private’s “Wealth Wisdom” campaign
Mumbai: ADbhoot has introduced the first-ever campaign for Nuvama Private, one of the Wealth management firms. This campaign, titled Wealth Wisdom, positions Nuvama Private as a forerunner in the realm of private banking and underlines Nuvama Private as the chosen partner serving the needs of Ultra High Net Worth Individuals.
The campaign, Wealth Wisdom, unravels the intricate tapestry of the UHNI world, showcasing how Nuvama Private’s expertise aligns seamlessly with their ambitions. In the campaign, a diverse group of UHNIs and Nuvama Private employees driven by aspirations and values passionately convey their steadfast confidence in Nuvama Private’s capabilities.
Nuvama Private president & head Alok Saigal said, “In an arena where the complexities of investments, transactions, and wealth management intertwine, trust stands like a sturdy pillar, upholding this vast landscape of financial possibilities. Our industry is not just about numbers, charts, and graphs; it is about the dreams of families, the success of businesses, the future we envision, and the legacy we strive to leave behind. Nuvama Private has consistently stood as a testament to its unwavering commitment to client-centricity. Our brand campaign is not merely a collection of visuals, words, and ideas, but a vivid reflection of the very essence that defines us – our values. It’s about the experiences we curate and the meaningful relationships we build.”
“Wealth Wisdom” offers a captivating narrative that touches on a diverse array of wealth management in UHNIs. The narrative touches on the thrill and caution in venturing into new business territories; the embrace of novel viewpoints over materialism; nurturing a simple idea into a thriving enterprise, global expansion, upholding cherished values, Family legacy etc.
Nuvama Private head – marcom & client engagement Nikita Chokshi said, “Wealth Wisdom goes beyond being just a campaign; it extends an invitation to delve into the universe of UHNI intelligence, values, and aspirations, highlighting Nuvama Private’s pivotal role in shaping and safeguarding their financial journeys.”
“Wealth Wisdom” unfolds its narrative canvas by featuring a diverse spectrum of UHNI individuals. It delves into the profound intelligence, discernment, and distinctive mindset of a new-age entrepreneur, successful tech startup, third-generation entrepreneur, seasoned businessman to reputed industrialist. It reflects the insights of Business owners, corporate treasuries to family offices.
The campaign moves around Nuvama Private’s Innovative Financial Strategies, capability to leverage market opportunities, Nuvama Private’s Customized Alignment, Sustainability and Commitment, Trust and Reliability, Expertise and Transparency, knowledge, Legacy Creation, and Global Vision etc. and echoes Nuvama Private as The Chosen Partner for UHNIs
ADbhoot founder & creative director Vaibhav Pandit who also directed the campaign said, “Connecting to the UHNI genre has always been a big challenge for the brands as well as agencies. It’s a very niche and difficult market to communicate. We successfully captured the insights of Nuvama Private and its target audience. We were very clear from the beginning that our communication was for the class not for the mass. By simple, insightful, and thoughtful storytelling we very subtly yet effectively incorporate Nuvama Private’s values with its clients’ values.”
Nuvama Private’s Wealth Wisdom is a digital-only campaign currently distributed through different social media and digital media platforms.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
