Ad Campaigns
Adani Wilmar launches ‘Health Aaj Se’ campaign for Fortune Xpert Total Balance Oil
Mumbai: Adani Wilmar Limited (AWL), one of the largest food FMCG companies in India has launched a new 360-degree campaign for their latest health oil offering, Fortune Xpert Total Balance Oil. The captivating campaign idea, titled ‘Health Aaj Se’, is conceptualised by Ogilvy and highlights the unique qualities and benefits of embracing Xpert Total Balance Oil as the starting point for embarking on a healthy journey to tackle the challenges of modern-day living. The ‘Health Aaj Se’ campaign will be launched across various digital platforms, offline modern trade outlets, HD channels, connected TVs and other alternative media, to ensure widespread reach and engagement.
The campaign centres around the highly prevalent tendency of consumers to strategise their health journey ‘Kal Se’. It’s common to hear people say Gym- Kal Se! Yoga- Kal Se! Diet- Kal Se! when making fitness plans. The campaign urges us to start taking smaller steps today which will in turn help us embark on the much-needed health journey- ‘Aaj Se’.
The ‘Health Aaj Se’ campaign is a series of three short films that revolve around people who are planning their fitness journey. They, however, end up starting their fitness journey right away on being convinced by their loved ones that healthcare should not be delayed and must begin today itself with the help of Fortune Xpert Total Balance Oil , which combines the goodness of three essential oils like soybean, rice bran, and flaxseed.
The advertisements lay emphasis on the fact that the three oil-blend of Fortune Xpert Total Balance offers the right fatty acid balance and anti-inflammatory characteristics. It not only combines the goodness of soybean-rice bran-flaxseed oils, but also provides an ideal balance of essential nutrients in the form of Safa: Pufa:Mufa and ratio of Omega 3:Omega 6 as recommended by Food Safety and Standards Authority of India (FSSAI ), for a balanced diet based on the average Indian diet, making it a good oil for low-cholesterol.
Commenting on the latest TVC launch campaign, Adani Wilmar Limited associate vice president – marketing & sales Vineeth Viswambharan said, “As India’s leading food and edible oil player, Adani Wilmar places great importance on nutritional value that consumers seek in their grocery choices. Many of our consumers today have a deep understanding of the varied nutrients present in different oils and they change their edible oils periodically to benefit from the same. We have introduced Fortune Xpert Total Balance which delivers consumers a holistic solution that combines the goodness of three powerful oils. It’s a game-changer in the edible oil segment, as Indians have become extremely health-conscious in the post-pandemic world.”
Adani Wilmar’s Fortune Xpert Total Balance Oil is available in the SKU of a 1-litre pouch and a 5-litre jar, along with other variants like Fortune Xpert Pro Sugar conscious and Fortune Xpert Pro Immunity. They are available on most of the ecommerce sites.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
