MAM
Adani Group bats in UAE’s T20 League
Mumbai: Adani Sportsline, a part of the diversified Adani Group, has made a landmark foray into franchise cricket by acquiring the rights to own and operate a franchise in UAE’s flagship T20 league.
Licensed by Emirates Cricket Board, the UAE T20 League is an annual event that will feature six franchise teams competing in a 34-match event. Top players from all the cricket playing countries are expected to be in the line-up of different teams. The league will be providing a platform and exposure to upcoming young cricketers. This will be the first major move overseas by the Adani Sportsline that will connect and engage with global fans from across the cricketing nations.
“It is a proud moment for us to announce the Adani Group’s association with the UAE’s T20 League as a franchise team owner. This acquisition fits perfectly in the group of corporates who have already acquired franchise team rights in the league,” said UAE’s T20 League chairman Khalid Al Zarooni. “The trust shown by the Adani Group augurs well for the League and we look forward to benefitting from their business acumen and working together to make our league successful.”
“We are excited to be part of the UAE T20 league,” said Pranav Adani. “The UAE is an amazing amalgamation of several cricket loving nations. It provides an excellent platform for enhancing the visibility of cricket as the sport goes increasingly global. Our presence here is also a great base for the Adani brand that is contributing significantly to the sports ecosystem in India through leagues such as boxing and kabaddi, and nurturing sporting talent at the grassroots level through the Garv Hai initiative.”
“We are extremely pleased to have one of Asia’s leading corporates as our franchise team owner. This is a resounding thumbs up to the unique opportunity that the UAE T20 league offers to experienced and established business owners,” said Emirates Cricket Board general secretary Mubashshir Usmani. “We are confident that this association will be mutually beneficial for both the Adani Group and the League. UAE’s T20 League will attract some of the biggest names in world cricket while also giving a platform and international exposure to local and upcoming players”.
Adani Sportsline is promoted by the Adani Group whose diverse businesses include port management, electric power generation and transmission, renewable energy, mining, airport operations, natural gas, food processing and infrastructure. The group has annual revenues of over $20 billion with operations at 70 locations in 50 countries and a market cap of over $222 billion.
MAM
Powermax launches ‘Champions Train Different’ with Shivam Dube
Campaign spotlights home fitness range with pro-grade gear and training focus.
MUMBAI: No nets, no gym queues just sweat, steel and a champion’s mindset at home. Powermax has rolled out its latest campaign, “Champions Train Different”, teaming up with Shivam Dube to position home workouts as serious, performance-driven routines rather than casual fitness fixes. The campaign centres on Powermax’s premium range of equipment, including professional-grade treadmills, exercise cycles and specialised home gym systems built to replicate high-intensity training environments within domestic spaces.
Using Dube’s on-field persona defined by power-hitting and disciplined preparation, the films lean into the idea that elite performance is less about location and more about mindset. The message is clear: champions are made in repetition, not just arenas.
The narrative follows structured training routines, from endurance-focused cardio sessions to strength-building workouts, with equipment framed as the enabler of consistency and precision. Instead of presenting features in isolation, the campaign weaves them into a broader story of preparation and persistence.
Powermax managing director Sanjay Goyal said the campaign reflects the brand’s belief that fitness is rooted in mindset as much as machinery, with the collaboration aimed at nudging users to raise the bar on their routines.
Visually, the campaign leans on intensity tight frames, controlled movement and a focus on effort to mirror the discipline of professional sport. It positions home fitness not as a compromise, but as a controlled environment where performance can be built, day after day.
In a category often crowded with convenience-led messaging, Powermax is making a different pitch, if you train like a champion, it doesn’t matter where you train.
