Digital
Adani Enterprises plans $100 billion AI data centre push by 2035
Renewable-powered facilities plus $150 billion ripple effect to build $250 billion ecosystem.
MUMBAI: Adani Enterprises is plugging straight into the AI power grid and it’s bringing enough juice to light up a continent. On Tuesday, the ports-to-power conglomerate announced a staggering $100 billion investment to build renewable-energy-backed, AI-ready data centres across India by 2035, aiming to catapult the country from the sidelines into a serious contender in the global AI arena.
The plan doesn’t stop at bricks and servers. Adani estimates the move will spark an additional $150 billion in related industries, think server manufacturing, sovereign cloud platforms and more creating a $250 billion AI infrastructure ecosystem over the next decade. Shares of Adani Enterprises (ADEL.NS) responded with enthusiasm, closing 2.7 per cent higher and topping the Nifty 50 gainers list.
Adani Enterprises chairman Gautam Adani captured the ambition in a post on X, “For decades, we imported technology. Now we are building the backbone. India will not follow the AI century. India will shape it.”
The strategy hinges on a tightly integrated model: renewable power generation, grid resilience and massive computing capacity. Adani will scale its existing 2 GW data centre footprint to 5 GW, targeting what it calls the world’s largest integrated platform (timeline not specified). Alongside, $55 billion goes into expanding renewables, including one of the planet’s biggest battery energy storage systems.
The company already has skin in the game, a partnership with Google, which committed $15 billion over five years for AI data centres, its largest-ever India investment. Adani also plans to deepen ties with Walmart-backed Flipkart for a second AI facility and is in talks with other major players for large-scale campuses nationwide.
India’s sudden AI infrastructure gold rush isn’t happening in isolation. Global giants Google, Amazon, Meta and Microsoft are pouring money in, while home-grown heavyweights Reliance and TCS race to grab their slice. Data centres, the report notes, offer India its clearest shot at relevance in a chip-making world it has largely missed.
In a landscape where AI is the new electricity, Adani’s mega-bet is less about keeping the lights on and more about powering tomorrow’s digital empire, one renewable watt at a time. Whether the grid (and the stock market) can handle the load remains the real test.
Digital
AI drives 92 per cent surge to 15M views across India’s open web
Taboola data shows rising AI curiosity reshaping digital consumption trends
MUMBAI: Artificial intelligence is fast becoming the internet’s favourite topic in India, with fresh data showing a sharp spike in audience interest across the open web.
Insights from Taboola’s Taboola Newsroom reveal that AI-related content generated more than 15 million pageviews over the past 90 days, marking a striking 92 per cent jump compared to the previous 45-day period. The surge signals a clear shift, with AI moving from niche tech chatter to mainstream digital curiosity.
The broader technology category is also seeing momentum, clocking around 1.7 million pageviews and a 27 per cent rise in engagement. However, much of that growth appears to be riding on the AI wave, as developments in artificial intelligence increasingly dominate tech narratives.
Within the AI ecosystem, newer players are quickly capturing attention. Content linked to Anthropic alone drew roughly 2.5 million pageviews, registering a dramatic 2,096 per cent surge. The spike reflects growing interest in alternative AI models and emerging competitors in the space.
Meanwhile, familiar names continue to hold steady ground. Coverage around ChatGPT generated about 1.2 million pageviews, underlining sustained curiosity as users explore practical applications, updates, and everyday use cases for generative AI tools.
Big Tech is firmly in the spotlight too. Content related to Meta attracted approximately 2.2 million pageviews, up 30 per cent, as audiences track its expanding role in AI infrastructure and innovation.
Taken together, the data points to a deeper shift in how audiences engage with AI. Interest is no longer tied only to big announcements but is evolving into a steady stream of exploration around tools, platforms, and real-world uses.
For publishers, this opens the door to richer storytelling through explainers and practical insights. For advertisers, it presents a chance to tap into a highly engaged, tech-savvy audience.
If the numbers are anything to go by, AI is not just part of the conversation anymore, it is leading it.
