MAM
ad2c makes two senior level appointments
MUMBAI: ad2c, provider of advanced mobile marketing and innovative solutions for the Indian market, has appointed Harish Nair as chief strategy officer and Pradeep AJ as the business director.
ad2c CEO Madan Sanglikar said, “We are very excited about welcoming Harish and Pradeep on board. Their vast experience and expertise in digital arena will help us in delivering superior innovations and solutions. They will play a key role in strengthening and anchoring the digital proficiency of ad2c in India. ”
As the chief strategy officer, Nair’s mandate is to help brands improve the quality of their conversations with their audience with mobile at the core of the communications strategy.
Nair said, “My effort will be to utilise my skills and knowledge in forging a strong and formidable foundation for the digital squad at ad2c to guarantee a significant improvement in the way brands interact with their audience. ”
Pradeep’s mandate is to grow the digital business in South India while positioning mobile as the core offering for advertisers.
Pradeep added, “I firmly believe that mobile marketing is moving towards the pinnacle, and as a part of ad2c team I will ensure that we are the leaders riding this digital nimbus.”
Nair comes in with a decade of experience in the digital arena. His last stint was with Mindshare as partner – invention. He started his digital journey with BOTW, a self-styled start-up.
Pradeep started his career with digital B2B startups in 2002, while working at Jobstreet.com and Dice.com, managing sales and marketing for their India operations. In 2008, he joined Mindshare to manage the digital media practice for brands from various sectors like Beverages, Fashion and IT.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
