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Ad “guru” Charles Saatchi’s art gallery in London opens
LONDON: Advertising guru Charles Saatchi has left his mark not just on the advertising world but also on everyone who loves arts and culture. A new Saatchi Gallery at London’s County Hall financed was inaugurated on 17 April and will hope to attract millions of people over the years.
A BBC report states that the gallery highlights work by some of the most notorious young British contemporary artists and by other international names. It will include a space that will showcase new artists, rotating work every five to six weeks. It includes Damien Hirst’s pickled shark in a tank of formaldehyde, and Tracey Emin’s infamous bed.
The 100-plus pieces on display at the gallery is but a fraction of Saatchi’s 2,000-plus collection of contemporary arts works.
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Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
