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Ad Club’s EMVIEs to be held on 26 August
MUMBAI: The awards ceremony of the 11th edition of EMVIEs, the media awards instituted by The Advertising Club Bombay, will be held on 26 August.
The event has received 717 entries across 19 categories. Last year, it had received 397 entries.
According to the club, the record entries are an indication of the growing media industry and the constantly evolving high standards.
The EMVIEs Committee at the Ad Club brought about certain changes in the categories, sub dividing some and also introducing new ones.
Thus, Digital is subdivided into Web, Social Media and Search &
Mobile. Out of Home & Ambient Media are two separate categories and Branded/Scripted Content is a new category that has been introduced.
As many as 31 agencies have participated in the competition and their work will be judged by 80 media professionals in Round I that will spread over three days.
The Round II will happen on 17 and 18 of August in the format of Case Study Presentation at Welingkar Institute. The Round II is judged only by the marketing professionals.
The awards ceremony will happen on 26 August.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
