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Ad Club adds new categories for Creative Abbys 2016; calls for entries

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MUMBAI: The Goa Fest Creative Abbys by the Advertising Club, which recognise the best in advertising and marketing, has added two new categories namely Special Abby (Gender Sensitive) and Young Abby. 

Additionally, in the Print Craft, Computer Generated Imagery as a sub-category will be introduced, whereas in the Design vertical, new sub-categories of Typography Design and Best Integrated Design with two or more sub-categories will be introduced.

The Advertising Club has called for entries for the Creative Abbys 2016 and the last date for entries is 23 February, 2016. Campaigns released between 1 January, 2015 to 15 February, 2016 will be adjudged by a jury. The entry forms for the awards can be downloaded on the Ad Club website starting 9 February.

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Awards Governing Council chairman Ramesh Narayan said, “This year’s Abby Awards will have three very significant improvements. Firstly to make the awards more in line with global practices, entries for almost all categories can be uploaded online. Secondly, to reinforce the idea that ‘what’s good, is good for the industry,’ there will be a special category for Gender Sensitive Advertising. Thirdly, to bring youth and the future onto centre-stage there will be a special Abby for entries received from copy and art teams under the age of 35 on the theme of how communication can help mitigate gender violence.”

“These are all issues, which came up in our interaction with the creative fraternity and the media, and I am pleased to say we are responding with alacrity to industry and societal needs. The young winners of this new category would not only get an Abby but also be sent for the Cannes Lions festival this June, all expenses paid. This would give them a great exposure to international professionals and work,” he added. 

Goa Fest chairman Nakul Chopra said, “I welcome these new developments. They are a part of our ongoing effort to keep evolving and improving. The online uploading of entries will pose a technological and financial challenge but we have decided that it is important enough to implement immediately.”

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Seconding Chopra’s point, Advertising Club president and Colors CEO Raj Nayak added, “To remain the gold standard of awards in India, we decided that technology, sensitive thinking and the future all needs to be addressed. I had said earlier that we could expect a lot this year, and it is beginning to show. The pre-eminent awards show in the country should show the way in every area.”

“I am very happy that what was publicly requested on an AAAI platform (an award for gender sensitive advertising) just last year, is becoming a reality. We need to be in sync with what is being sought for. The award for young creatives is the industry’s way of nurturing young talent,” added AAAI president Dr. Ambi Parameswaran.

The awards need to be uploaded online on the site on the site www.abbyawardsentries.com.

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MAM

How to Buy Family Medical Insurance Online in India: A Step-By-Step Guide

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Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.

In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.

Step 1: Assess Your Family’s Healthcare Needs

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Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.

Step 2: Visit the Insurance Company’s Official Website

After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.

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This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.

Step 3: Compare Available Family Health Insurance Plans

A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.

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Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.

Step 4: Choose the Right Policy and Start the Online Purchase

Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.

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Step 5: Calculate the Premium Using an Online Calculator

Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.

Step 6: Fill in Personal and Medical Details

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When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.

Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.

Step 7: Make Payment Through the Secure Payment Gateway

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After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.

After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.

Step 8: Download and Keep Your Policy Document Safely

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Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.

Conclusion

Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.

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