MAM
Actimedia wins IAGES brief as gold body pushes for trust and clean standards
MUMBAI: Actimedia PR & Digital has secured the national communications mandate for the Indian Association for Gold Excellence and Standards, the country’s first industry-led self-regulatory body for the gold sector.
IAGES aims to tighten standards across the gold value chain by setting industry-made compliances, using third-party verification and promoting a culture of trust and transparency. The body positions its accreditation as a trusted assurance for consumers that a jeweller meets credible and ethical standards.
“This is an industry-led initiative that will reshape India’s gold trade with a clear code of conduct rooted in credibility, authenticity and responsibility. It marks a turning point in how India sells and buys gold. We are pleased to have Actimedia guide us through this journey,” said IAGES chief executive Kaushlendra Sinha.
Actimedia PR & Digital is a long-running boutique communications firm with nearly three decades of experience working with major Indian and global brands. It is also India’s exclusive representative within the Travel Lifestyle Network.
“IAGES is on an ambitious mission to raise the bar in one of India’s most fragmented yet promising sectors. We look forward to shaping its narrative and taking its vision across the country,” said Actimedia PR & Digital founder and director Amitabh Saksena.
IAGES says its accreditation gives buyers confidence that an accredited jeweller is compliant, transparent and trustworthy, helping create a cleaner and more accountable gold ecosystem.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
