MAM
Actimedia PR & Digital launches new vertical ~ActiMedia Earth
Two-decade old PR and brand communications company Actimedia|PR & Digital, is launching a new vertical ‘ActiMedia Earth’ offering brand building, PR and digital expertise at highly competitive rates to environmental conscious corporates, NGOs and organisations dedicated to sustainability.
Green warriors who fight all odds to innovate and come up with pioneering ideas to save Planet earth, often find themselves going unsung. Actimedia Earth will help amplify the exemplary work of these warriors who tirelessly empower marginalized communities, create water-smart products, rethink plastic packaging and create ocean-safe detergents and other environment-friendly products and services. ActiMedia Earth will offer a 360-degree communication support to such eco/humanity warriors.
“Sustainable fashion, human rights, propagating the #VocalForLocal mantra or clean drinking water for all are causes that need a passionate team that believes in them and is willing to go the extra mile to get these voices heard by a larger national and global audience. Our team has its heart in the right place. Through Actimedia Earth, we want to be the most trusted communications advisor protecting, preserving and promoting human rights, organic products and services or locally sourced and curated small businesses. Our vision is to support those fighting for Human Rights and Earth Rights. We invite requests from any such responsible brands, organizations or NGOs who are helping build a better planet,” said Amitabh Saksena, Director, ActiMedia PR & Digital.
Over the last 22 years, ActiMedia PR & Digital has closely associated with various causes be it for Avon Justice League against domestic violence; launching Puma’s first sustainable retail store; empowering the LGBTQIA+ community by publicizing South Asia’s largest Queer Film Festival – Kashish or the nation-wide campaign for better legislation in rape cases through the Dignity March. ActiMedia Earth is the ultimate brand solution division for products and services aimed towards safeguarding Planet Earth and its inhabitants.
ActiMedia PR & Digital’s extensive experience spans Corporate & Lifestyle PR and managing communications for an array of national and International brands like Forevermark, Diamonds Switzerland Tourism, Endemol Shine, London & Partners, LimeRoad & Metro Brands amongst several others.
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Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
