MAM
ACNielsen unveils Global Launch Tracker
MUMBAI: ACNielsen has introduced Global Launch Tracker, a new service designed to help consumer packaged goods (CPG) manufacturers benchmark the progress of their new product launches against other successful introductions.
Utilising the unparalleled global reach of ACNielsen’s consumer and marketing information assets, the new service provides a powerful new tool to facilitate the introduction of new products.
ACNielsen managing director global services Jane Perrin said, “New products are critical to the success of CPG manufacturers. However, they are inherently risky, and introducing new products across multiple countries is even more challenging. Global Launch Tracker makes use of ACNielsen’s unmatched global sales and consumer information, putting multi-country information together in an easy-to-use application.”
Global Launch Tracker integrates point-of-sale and consumer panel data to assess the results of product launches within specific categories from the previous two years. The service provides multi-dimensional benchmarks, including consumer trial, repeat purchase, and sales, while also identifying specific countries where the risk of launching a new product may be unusually high or low.
From their desktop, users of Global Launch Tracker can analyse a single product introduction across more than 90 countries or multiple product introductions across one country. Besides helping companies weigh the risk of introducing a new product in multiple countries, the service can also be used to track the results of a competitor’s multi-country new product launch.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
