Brands
AcneStar ropes in Raashii Khanna as the new brand ambassador
Mumbai: AcneStar, an anti-inflammatory and antibacterial Gel & face wash from the house of Mankind Pharma has onboarded the multilingual and multi-talented Raashii Khanna, as the new face of the brand for driving better engagement with the audience. Owing to the popularity of Raashii Khanna across the spectrum through her films and shows panning over different languages, mediums and genres, the brand aims to intensify its reach PAN India with a TVC featuring the multi-talented beauty. From impressive work across the Tamil, Telugu, Malayalam and Kannada markets, Raashii Khanna has created a nationwide craze with her OTT shows Rudra: The Edge of Darkness and Farzi, and is currently the new Dharma Heroine for Yodha.
Through the collaboration, the brand strives to penetrate deeper into the market by reaching out to the large audience base of Raashii’s fandom across the country. To ensure better reception amongst the audience, the brand will be rolling out a TVC as an extension of the ‘Search Nahi Research Ki Suno’ campaign, encouraging the masses to choose a product wisely that is backed by proper science and research.
Raashii Khanna said, “Acne and skin concerns are universally susceptible problems and as youngsters, we are always looking at easier and safer ways to obtain clear acne-free skin. AcneStar employs scientific brilliance to present a product that offers dependable solutions to skincare, I am glad to be associated with a brand that is also vested in the public’s interest and better quality of living”.
Mankind Pharma associate vice president of sales & marketing Joy Chatterjee said, “We are very excited to onboard Raashii Khanna as the face of AcneStar. In order to expand our visibility and strengthen our foothold in the market, we were in search of a figure who was well-recognized by the audience. And considering that the actress is quite popular and at the same time resonates with the proposition of the brand, we collaborated with her to drive visibility amongst the target audience. It will further help us in augmenting the recall value of the brand amongst the masses. Furthermore, the audience having faith in the actress will aid in driving the authenticity of the brand at the same time”.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
