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ACI to Fast Track six professionals to Kuala Lumpur
MUMBAI: The Advertising Council of India (ACI) which includes The Indian Society of Advertisers, The Advertising Agencies Association of India, The Indian Broadcasters Foundation, The International Advertising Association and The Advertising Club, will be sponsoring six professionals for a special Fast Track program curated by the Asian Federation of Advertising Associations (AFAA). The program called “Fast Track” will be run in Kuala Lumpur between 20th and 22ndSeptember 2016.
This opportunity is available to young (below 35 years of age) professionals with at least five years work experience in marketing, advertising and media.
Candidates desirous of taking advantage of this industry-oriented initiative need send in their applications with a brief profile of themselves, their valid passport number and a 100 words piece on “How I would improve certain aspects of our industry that I believe need improving” to acifasttrack@gmail.com by 16 August 2016.
Six of them would fly to Malaysia for an all-expenses trip that would otherwise cost around USD 2500.
Speaking on behalf of the ACI AFAA vice chairman Srinivasan K. Swamy said “We see this effort as our way of helping develop talent and ultimately enriching our industry.” He further added, “This is the fourth time the ACI would be undertaking this initiative. The response from the first three initiatives was overwhelming, so we are investing in the future of our industry once again.”
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Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
