Ad Campaigns
ACHE & DAAD launches “Nasha Mukti Indradhanush Abhiyan India” campaign
Mumbai: In a resounding effort towards a tobacco-free future, the “Nasha Mukti Indradhanush Abhiyan India” is galvanising the nation with its signature campaign. Launched by the Asian Coalition for Health Empowerment (ACHE) in collaboration with Doctors Against Addiction (DAAD), this campaign is garnering unprecedented support from medical professionals and the public, paving the way for a healthier, addiction-free India.
Over the past eight months, the campaign has seen a remarkable response, with more than 1,000 medical doctors, public health experts, and undergraduate (UG) and post-graduate (PG) medical students signing on to support the initiative. These signatures are being compiled and shared with health organisations and policymakers, including the prime minister’s office (PMO), to advocate for stringent measures in tobacco cessation.
Indian Medical Association (IMA) former general secretary Dr Narender Saini asserted, “The Nasha Mukti Indradhanush Abhiyan India is not just a campaign; it’s a movement towards a healthier future. The campaign embodies a comprehensive strategy to eradicate the grip of tobacco addiction while advocating for stricter policies to curb tobacco use and other harmful substances. We are witnessing a dynamic shift in how tobacco cessation is approached. The collective efforts of our dedicated healthcare professionals and the broader community in dispelling myths and fostering awareness are crucial steps toward a healthier society.”
The campaign’s focus extends beyond tobacco, targeting addictions like drugs, alcohol, and even smartphone overuse. It aligns with the United Nations’ sustainable development Goal-3 (SDG-3), which emphasizes ensuring healthy lives and promoting well-being for all ages, embodying a preventive and curative approach to tackle the crisis.
BLK-MAX Super Speciality Hospital Delhi, senior consultant, pulmonary medicine, Dr Pawan Gupta emphasised the campaign’s comprehensive approach, saying, “We are witnessing a paradigm shift. Our strategy integrates global best practices with local insights, ensuring a robust framework for tackling addiction. By uniting healthcare professionals and concerned citizens, this campaign creates a powerful voice to advocate for better health practices and policies. This holistic approach is crucial for achieving our goals and making a lasting impact on public health.”
Subharti Medical College, Meerut, assistant professor, department of physiology, Dr. Sunaina Soni echoed, “The overwhelming response from the medical community indicates the campaign’s importance. The signatures we’ve gathered will drive significant policy changes, making a tangible difference in the fight against addiction. Through this campaign, we’re not just collecting signatures; we’re inspiring hope and accountability. It’s about empowering individuals and communities to believe in and strive for a tobacco-free future.”
The “Nasha Mukti Indradhanush Abhiyan India” campaign unites healthcare professionals and citizens to combat addiction, driving significant policy changes. With growing support, the campaign aims for a healthier, addiction-free India. The collected signatures and stories are shared with health organisations and policymakers, including the prime minister’s office (PMO), to advocate for stringent tobacco cessation measures and improved public health policies.
1. De-addiction: Aiming to free individuals from tobacco, drugs, alcohol, and smartphone addiction.
2. SDG-3 advancement: Striving to ensure good health and well-being for all, in alignment with Sustainable Development Goal-3(SDG-3).
3. Myth dissemination: Raising awareness to dispel myths surrounding harmful addictions.
4. Individual assistance: Offering guidance and support to individuals seeking better health and a happier life.
5. Global strategies: Implementing international strategies to combat addiction.
6. Consultative approach: Developing successful intervention modules for smoking cessation.
7. Policy strengthening: Advocating for policies that promote harm reduction, aiming for an addiction-free India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
